From Fragile Scripts to Reliable Frameworks. I help SQL Server DBAs evolve their PowerShell automation into structured, scalable, Ansible frameworks.

Get started by downloading my "SQL Server Automation: Your First Steps with Ansible" Guide for free.

Database administrators are tasked with safeguarding and managing organizations' most vital asset-Data.

Yet, you're often buried in the daily grind: performance tuning, troubleshooting job failures, verifying backups, applying patches, reviewing code, etc.

You're also juggling projects like:

New environment builds.
Migrations.
Designing High Availability and Disaster Recovery solutions.

The list goes on.

Chances are you've automated many of your tasks using a patchwork of fragile PowerShell and T-SQL scripts. But maintaining this scattered collection, and the accompanying documentation, is a headache. Scripts break, environments drift, and everything becomes brittle over time. It's also difficult to hand-off to more Jr. DBAs.

Meanwhile, other teams, such as DevOps or Platform Engineering, may be using Red Hat's Ansible Automation Platform, and looking to you for guidance on building self-service platforms that include SQL Server. This is difficult to achieve when using PowerShell and T-SQL alone.

I get it. You want to get more done in less time, ensure tasks are executed reliably and consistently, and still have a life outside of work. With Ansible, you can evolve from fragile scripts to reliable frameworks — automation that's scalable, maintainable, and easily shared with your team.

Hi. I'm Luke Campbell.

Since the early 2000s, I've helped organizations stabilize and optimize their Windows and SQL Server platforms. I've seen firsthand the demands placed on DBAs. Long hours, tight deadlines, and high expectations for uptime and performance.

I'm passionate about this work, but I quickly realized that to make a greater impact, I needed not only to deepen my skillset but also become more scalable.

Scalability isn't just about getting more done. It's about creating repeatable, error-resistant systems and processes that are easy to maintain and share with others.

I created AutomateSQL to help fellow DBAs become automation-first database engineers by evolving their current PowerShell and T-SQL expertise into structured Ansible frameworks. By making this transformation, you can reclaim your time, reduce stess, and deliver consistent, high-quality results–every single time.

Here's how I help DBAs transform their careers:

From Task-Doers → To Automation Architects — DBAs stop configuring servers by hand and start designing playbooks that scale across environments.
From Fragile Scripts → To Reliable Frameworks — DBAs move from brittle, one-off scripts to structured, idempotent Ansible roles.
From Career Risk → To Career Growth — DBAs see automation not as a threat to their job but as the skill that makes them indispensable engineers.

Three Ways I Can Help You:

Automated Sandbox Framework

The Automated Sandbox Framework provides all the resources you need to build fully automated virtual sandbox environments at home.

Digital Course

Master Ansible for SQL Server - automate 60+ tasks and transform from fragile scripts to reliable frameworks

Free Guide

Get started with Ansible using this free guide. You'll discover how simple Ansible is to use, understand core concepts, and create two simple playbook examples.